Sarah Micho

Photography by Norah Anako

Born in Montreal, Canada, Sarah Micho is a global marketing and content strategist. Her career experience includes working across multiple countries in fashion, journalism, education and non-profit arts and culture organizations. Sarah lived, worked and studied abroad in Paris, France from 2021 to 2024.

Influenced by her nomadic upbringing having grown up living across several different Anglophone and Francophone communities in Canada, Sarah thrives on connecting with people and places, driven to bridge cultural perspectives to create a diverse and inclusive world.

As a marketing strategist, she has managed paid ad campaigns, media search, Google and Meta Ads with 100k+ budgets. Her content strategy work has included projects with brands like Conde Nast, Vice Media and Refinery29 France and a collaborative investigative piece with the United Nations’ International Labour Organization.

A former journalist, Sarah has interviewed over 50 CEOs, activists, industry professionals and community leaders reporting on culture, society, business and technology with published features in Elle, Teen Vogue, Toronto Star, The Globe and Mail and more.

Sarah’s experience in Paris’ luxury fashion industry included global PR for VIPs, influencers and celebrities across APAC, EMEA and North American markets.

Bilingual in English and French, Sarah holds a Bachelor of Arts in English Literature and a Foundation Degree in Fashion Design and Technology completed in Paris.